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How We Work

Like any sound business initiative, a successful investor relations program starts with a plan. We believe the best plan is one that harnesses all the available resources—experience, research, data, contacts—and channels them into an effective, working structure. This type of targeted approach establishes momentum for the investor relations program by continually providing the investing public with complete and accurate information to properly value the company's stock. As part of a proactive investor relations program, we coordinate the following activities:

Conduct detailed surveys to determine the current perception of a client company within the investment community.
Work with management to determine the company's message to the financial community and develop a plan for effectively communicating that message.
Analyze the stock ownership of the company and its peers to determine available investment opportunities.
Identify a list of potential new followers for the stock. This list includes key portfolio managers, analysts, brokers and money managers who focus on value and growth, as well as those who have demonstrated an interest in peer companies. We maintain a database of investment community prospects and contacts for each client.
Target the best markets for investment interest and schedule one-on-one and select group meetings in those money management centers. Our post-meeting reports to management include detailed follow-up surveys with the investment professionals visited on each trip.
Produce press releases and coordinate all aspects of quarterly conference calls with the investment community.
Market the client's story to the investment community on an ongoing basis through telephone discussions with our Wall Street contacts.
Develop company presentations for the investment community.
Produce concise fact sheets on the company for use in prospect mailings, the company's investor packet and electronically distributed information.
Investigate media exposure opportunities and provide media relations coordination.
Provide investor relations counsel for management.

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