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Measuring Results

An effective IR marketing program requires a long-term commitment to building and maintaining relationships throughout the financial community. Our experience has shown that a targeted, ongoing investor relations program produces results, regardless of a company's size or market capitalization.

In measuring the effectiveness of our investor relations efforts over time, we look for improvements in a number of areas, including the following:

	Attitude of the financial community
	Perception of the company
	Information flow
	Consistency in communication
	Market receptivity for future IR activity

We also look for improvement in quantifiable areas, such as those listed below:

	Stock price
	Market capitalization
	Trading volume
	Institutional ownership
	Sell-side analyst following
	Conference call attendance
	Requests for financial information